Nino Portfolio Website

I am Nino!

以努力開始，用香檳結束！

做個享受工作，安放身心好好生活的人。

About Nino Liou

劉雅文

我是劉雅文，大家都叫我Nino。擁有10年跨產業的專業經歷，涵蓋廣告經銷、設計文創、連鎖餐飲、以及零售洗沐保養品牌兼地方創生等產業，累積了對感性品牌的塑造與理性消費市場需求的品牌行銷思維，透過市調分析提出執行策略建議協助管理層決策，同時具備跨部門協作與資源整合的專案管理能力。

在茶籽堂擔任專案副理期間，負責多項執行策略型專案，如婚禮小物市場優化策略、門市奉茶研發與服務導入、空瓶回收永續再生、及新官網部落格經營策略等；以及企劃型專案，如朝陽滿屋綠光再生計畫，一日募資達標，成功提升品牌形象與市場認同。此前於路易莎咖啡擔任資深行銷企劃時，統籌全品牌行銷活動、及異業合作，包含新品上市規劃、黑卡行銷活動、行動咖啡車合作等，期間參與品牌轉型計劃，助力門市從328間拓展至524間，平價精品咖啡生活的品牌形象深植消費者心中。

暫離職場一年的《2024深活計畫》是有所本的離線探索，期間我嘗試打工換宿、挑戰獨旅，且發揮我所愛的設計與寫文，將每段旅程編輯成冊印刷紀念；此外，我也持續學習充實能力，取得SCA國際咖啡師證照、修習Canva設計與生成式AI相關課程，為職涯注入新動能。

我喜愛嘗試新事物，相信世界上唯一不變的就是改變，學經歷與職涯都走在跨界的路上，與此同時，清楚知道自我內核對品牌策略與企劃的熱情，期待繼續深耕，結合多元經驗與邏輯思維，協助企業打造更具深度與永續價值的品牌藍圖。

I am Ya-Wen Liu, but everyone calls me Nino. With 10 years of cross-industry experience spanning advertising agency, design and creative industries, chain restaurants, and retail personal care brands with a focus on local revitalization, I have developed expertise in emotional branding and strategic marketing tailored to the needs of rational consumer markets. By conducting market research and analysis, I provide actionable execution strategies to support management decision-making. Additionally, I possess strong project management skills, excelling in cross-functional collaboration and resource integration.

In 2024, I took a planned one-year career break—the "Deep Living Project"—as a purposeful offline exploration. During this time, I executed work-exchange programs, embarked on solo travel challenges, and channeled my passion for design and writing by compiling each journey into printed booklets as keepsakes. Additionally, I continued to expand my skill set by earning the SCA International Barista Certification and completing courses in Canva design and Generative AI, injecting fresh momentum into my career.

I am passionate about embracing new experiences and firmly believe that change is the only constant. My academic background and career path have been shaped by interdisciplinary exploration, yet my core passion remains in brand strategy and planning. Moving forward, I am eager to deepen my expertise, leveraging my diverse experience and analytical mindset to help businesses build more impactful and sustainable brand visions.

Key Competencies

核心技能